I'm sure you have seen trucks, buses or subways with advertisements for companies or products on the sides. The same thing can apply to regular-sized vehicles.
The basic business model that is taught in Mobile Monopoly is that you should build a list using mobile truck advertising. Then once people get home they'll read your emails, and eventually buy a product from you. This really isn't any different from how successful online business people have been running their businesses for years. It's still all about building up that email list and building a relationship with the people on your list.
Posting Spot - The spot where you put the billboard can impact if it gets ignored or seen. Billboards are intended to be visual marketing tool and should be located in a populated area to make it visible to the masses. Whilst billboards can be placed anywhere from which people can see them, it is is quite often placed on highways, as people driving by the highway can get a good view of it. Placing a billboard in a narrow avenue for instance or one that is not easily seen by the public can seriously defeat the purpose it was intended for.
Get your advertisement and publicity material on to a car decal and apply them on your car, you know, nothing can get better than this, because they are going to work as a mobile advertising on truck for you. People say Wildonmedia has nothing to do with mobile advertising on truck but that is not entirely true. Is not that great enough to choose car decals on your vehicles?
And here's what's even improved about car wraps, trucks wraps, or fleet graphics than standard mobile truck billboard and marketing. I suppose you could argue that fleet graphics would not be that fantastic for some "super distinct widget maker", but even then you would in all probability be incorrect. Who are they delivering those widgets to? Their clients! It never hurts to brand reinforce to your existing shoppers every chance you get ... specifically when the prices of engaging in it are so affordable.
Now, before you go and grab a marker to write your contact information on your car's windows, calm down. You have to realize that it isn't just the fact that the information is ON the vehicle that will get you into the minds of potential customers. It's HOW it's done that matters. For example, I don't know how many times I've driven off the freeway and seen a sign claiming to teach me how to make my income increase by ten's of thousands of dollars that was written by hand with a marker on a piece of cardboard! Really? I doubt it. But why? Because of the sign! Well-designed vehicle graphics can really get you noticed and give people a way to know you are available to help. AND make them WANT to call you.
The point is, when creating an ad, you should let the viewer/reader/listener know what is being sold, or at least who is doing the selling. If CN had added a simple line or slogan to the very bottom of their signs, I would call this good advertising. I have to give it marks for grabbing - and retaining - attention. But I'm not sure it will help with sales (or viewing), and isn't that the purpose of marketing?Billboard Trucks